2009 WOMEN'S SERIES LUNCHEON, GINGER HARDAGE
Building a Brand from the Inside Out
The most critical ingredient in any company’s reputation or
brand positioning is its people. Southwest Airlines, known for
its low fares, funny flight attendants, and laid back business
style, has built a foundation of success by focusing first on the
front lines. Southwest’s Senior Vice President of Culture and
Communications, Ginger Hardage will discuss how, by building
the airline’s brand from inside out, Southwest has created a
culture - and a brand - of trust, respect, and loyalty.
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