Competitive Edge Series

The Competitive Edge Series is the premier educational program of the Greater Tampa Chamber of Commerce. Business and professional development classes under this umbrella offer attendees new skill sets and a practical application for implementation in their own business. A unique class takes place each month during the lunchtime hour.

The Competitive Edge Series classes are FREE to members of the FIT 2 Level, and FREE with benefits to members of the FIT 1 and 3 Levels.

Persuasive Messaging for Leaders: The Art of Getting to "Yes"

Tue., Oct. 30, 2018

11:45am - 1:30pm

Greater Tampa Chamber of Commerce

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If you’ve ever wondered why people don’t agree with you, the problem might not be with them. Learning how to analyze your audience and apply the techniques of persuasive messaging will help you get agreement every time. In this workshop by senior public relations professional Andrew Bowen, participants will learn the five basic styles of decision makers, so they can craft their presentations or conversations to persuade the decision makers to their point of view. Participants also will learn how to apply one or more of the six laws of persuasion they can use to motivate individuals or audiences to agree with their ideas, recommendations or beliefs. Together, the knowledge of decision-making styles and the laws of persuasion significantly improve the probability of getting to “yes.”

During this luncheon, you will have the opportunity to:

  • Learn the five basic styles of decision-makers, how to identify each, and what words motivate them
  • Understand the six basic laws of persuasive messaging and memorable examples of their successful application.
  • Explore audience analysis using The Schramm Model of Communication.
  • Receive recommendations for additional reading to benefit from references/authorities cited in the workshop.

Featured Speaker

James Andrew Bowen, APR, Founder and Principal, Clearview Communications and Public Relations Inc.

Over the course of two decades in public relations and marketing communications, Bowen has provided presentation skills workshops, media relations seminars, crisis communications planning and critical speech delivery support for chief executives with some of the world’s largest corporations. Chief executives generally consult with Bowen in order to prepare for critical internal and external communications initiatives when it is vital that their messages are received, heard and understood in order to meet the executives’ communications objectives. Bowen also is an accomplished workshop leader and public speaker. His topics include persuasive and motivational messaging, crisis communications, crisis planning, and media interview skills development. In addition, Bowen is a veteran of two decades in the news media and former press secretary to an elected official. His professional PR experience includes positions as Senior Vice President at two international marketing/advertising/public relations agencies, Ketchum Worldwide/Atlanta and Fletcher Martin Ewing, where he led the Public Affairs Teams.


Small Business Champions

Moderator

2018 SBOY Chair Sam Sandusky, Big Sur Technologies, Inc.

Wed., Nov. 28, 2018

11:45am - 1:30pm

Greater Tampa Chamber of Commerce

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Join the Chamber for our monthly Competitive Edge Series featuring a panel discussion with executives from the Chamber’s 2018 Small Business of the Year award-winning companies. They will highlight what makes their company successful and share their personal thoughts on the following:

  • Management philosophy;
  • Major risks of starting your own business;
  • Key business values;
  • Challenges and adversities;
  • How they recruit staff; and
  • Other tips and recommendations for success.

Panelists


Amy Martinez-Monfort
Tampa Laundry Company


Samantha Abraham
My Paper Pusher

Herman Lazzara
Rivero, Gordimer & Co., PA


Micha Seal
Seal Swim School


Brian Butler
Vistra Communications

See some of our past Competitive Edge events.